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Monday, January 9, 2012

‘It’s More Fun in the Philippines’ DOT’s New Campaign: a Success or a Flop?













‘It’s More Fun in the Philippines’
DOT’s New Campaign: a Success or a Flop?

What do you think about the ‘It’s More Fun in the Philippines’ DOT’s New Campaign? is Success or a Flop? Lets see on how Juan de la Cruz reacts, accepts and embrace it as a country's tourism statement.  Whatever the result is, still BoyBanat supports this campaign for the benefit of our beloved country.
The Department of Tourism launched the new slogan "Its' more fun in the Philippines" together with the new official website - www.itsmorefuninthephilippines.com. The new slogan  became  one of top trending topic worldwide since it was launched last Friday, January 6, 2012. It became a viral meme that even other nationalities joined in on the discussion.

Department of Tourism's new campaign, conceived with the help of top advertising agency BBDO Guerrero | Proximity Philippines, has been met largely with support despite a discovery that it's nearly the exact same slogan used in a 1951 Swiss ad for tourism.
*image credit to http://itsmorefuninthephilippines.com
Department of Tourism Secretary Ramon Jimenez Jr. stated about the campaign that, “Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience.”

Have you seen this video?
*video credit to uploader pinoypowerdotnet on Youtube

Pilipinas, Tara na!
Artist for Philippine Tourist
Lyrics by: Rene Nieva
Composed by: Mike Villegas & Rico Blanco
Arranged by: Angelo Villega
Directed By: Noel Nieva

You can also check out this Department of Tourism “Pilipinas, Tara Na!” and music video featuring the country’s numerous tourist attractions, performed by the country’s various leading musical artists and entertainment personalities.


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